We know there are over 300 varieties of peaches and nectarines grown in French orchards (40% of white flesh, 60% with yellow flesh). In recent years, significant efforts have been made with regards to variety: aromas, flavors, sugar content, acidity, selection (particularly with regard to the flavor, color and maturity period).
See our peach and nectarine varieties
The Sanguines® varieties of peaches and nectarines, a new type of fruit
The Nectavigne® is an original creation that combines the typical characteristics of a rustic and traditional fruit with the beautiful volume and the smoothness of skin of the nectarine. It has a characteristic red flesh which is juicy, tart, very sweet and very aromatic.
A new segment has since been added to the process. Echoing the original fruit, project stakeholders wished to offer consumers the original vine peach. Thus was born PêcheVigne®. Traditional by nature, it is a noble fruit, surprising, subtle, both tangy and sweet. It also has a slight bitterness to the delight of a connoisseur’s palate. The fragrance is original and slightly musky.
Now Nectavigne® and PêcheVigne® are two segments associated to the same concept: The Sanguines®.
Develop the full potential of a creation
In the early 2000s, AC Fruit resumes the program following the cessation of activity of the historical breeder. In consultation with all partners of the program, Star Fruit develops the quality varietal offers in line with their expectations:
- improvement of the agronomic potential of varietes
- expanded business calendar
- the accentuation of the effort of selection in early periods
In addition to the legal protection of plant material, Star Fruits multiplied the test sites and enhanced the new cultivars assessment procedures. Its purpose is to select varieties with the greatest potential, but also to enrich and to expand the range with new and additional varieties.
MARKETING Sanguines® varieties of peaches and nectarines
A selective distribution network
A selective distribution network was built with Star Fruit, authorized distributors and local producer organizations SICOLY and GIE Tain and Lorifruit. These producer organizations are grouped in Fruit Union , GIE Tain Lorifruit and are also members of the AC Fruits consortium.
Initially confined to their original zones, the Sanguines production area has now expanded across the Rhone Valley, and also creates a craze all the way to Emilia-Romagna in Italy.
Sub-licensees producer organization
Star Fruit is heavily involved in branding : Coordinating the development and implementation of brand strategy, compliance with specifications, brand promotion, etc.
See the press kit 2014: presse2014
See the varieties of Nectavigne® on the Star Fruits catalog site