Star Fruits is the inventor of a caring and replicable model of license management. It built a capacity to defend the creation of varieties throughout the fruit sector. This is what makes them unique.
A REPLICABLE MODEL
The Managing of fruit variety licenses in the form of an integrated approach involving all stakeholders from one sector is a new concept.
However the success of a selective distribution network is difficult and full of pitfalls. But experience shows that Pink Lady® is an efficient way to safeguard the interests of all. Pink Lady®, a replicable model. Star Fruits is convinced and mobilizes its expertise to support new research and development programs.
This is the average consumer who see Pink Lady® as an apple with a unique and recognizable taste. Study Shopper France – January 2009
Source : www.pomme-pinklady.com
INVENTOR OF A REPLICABLE MODEL
In the twentieth century, Star Fruits invented a responsible and reproducible license management model. In the twenty-first century, the manager mobilizes this expertise for the research programs it supports taking into consideration the context and the potential of each varietal innovation.
Thus on a small or large scale, all breeding programs benefit from innovative and caring procedures undertaken by the license manager. These are fully expressed in three programs that are in development: