Seven inventive nurserymen
They call themselves Mister TOULEMONDE , DEMOL , Veauvy , BLACK , Vernet , MEYNAUD and CROS . They are nurserymen in the Rhone Valley (France). To cope with the decline in fruit consumption and to convince breeders, they decide to form the Economic Interest Group (EIG): Star Fruit was born. Discover their story.
« Creating the tastes and processes of tomorrow »
Star Fruits has put innovation at the heart of its business: it wants to renew the varieties to amaze future generations and inspire them with fruit. This vision led them to approach breeders, and support research with passion and patience. The taste for novelty is a risky culture. Star Fruits is also committed by inventing bold collaborative models with the players in the downstream sector to support its innovations for the consumer.
Collaboration and sharing
“Cultivating lasting relationships”
Though they were competitors in the beginning, the founders of the Star Fruits nursery were able to unite for the common good. This intention continues in the company’s relations with all its partners, specifically breeders and licensees. With Pink Lady®, Star Fruit demonstrated a spirit of sharing by partnering with the entire fruit sector. Equitable relationships that explain the longevity of the company and its strong capacity to meet market expectations.
“Preserving the freedom of enterprise”
Although heavily involved in the international fruit sector, Star Fruit associates have managed to preserve their independence.
Aware of their responsibilities and commitments, they nonetheless continue to explore new horizons. A valuable asset in the research activity and development of new programs.
“Taking part in the Century”
Star Fruit takes part in responsible globalization. Its growth is not only driven by the quest for new markets, but a global concern for more harmonious and sustainable development. The company is able to support a research program over several decades. It promotes participatory governance models, and shares the benefits of its products. In doing so it acts responsibly for the future of the fruit industry.