Breeders and licensors who entrust their varieties in Star Fruits are in more than 15 countries and on 5 continents.
September inventive nurseries
They are called Mister TOULEMONDE, DEMOL, Veauvy, Marceau, Vernet, MEYNAUD and CROS. They are nurserymen in the Rhone Valley (France). To cope with the decline in fruit consumption and convince breeders, they decided to form the Economic Interest Group (EIG): Star Fruit was born.
Recruitment of a part time director
Two other employees will supplement the workload.
Star Fruits and Dr. HOUGH
From this meeting at the University of Rogers in New Jersey (USA) the Orangered®Bhart apricot was born, now one of the most consumed apricot varieties in the world.
Red Winter, the first Star Fruits apple
Very innovative, this variety was developed in partnership with Dr. Hough
Star Fruits and Dr. MINAMI
From this encounter in California is born the yellow Maycrest peach, an early variety still marketed in Europe.
Star Fruits and the BRADFORD couple
This important meeting took place in California. It is at the origin of many collaborations and significant commercial successes starting with yellow nectarines, with very little presence in the French market at the time. Since the early 2000s, the partnership continues around an interspecific range of plum and a high taste quality apricot.
Creation of the Star Export subsidiary
The agricultural collective interest company (SICA) Star Export markets French nursery plants abroad.
Star Fruit and René-MONTEUX CAILLET
A full range of white nectarines emanated from this meeting in the Rhone Valley (France), with four best-selling varieties: Jade, Emerald, Topaz and Zephyr. 40 years after their launch, they remain a commercial success.
Star Fruit and John CRIPPS
The first meeting at the origin of the Pink Lady® apple is held at the Department of Agriculture in Western Australia (Australia) between Dominique TOULEMONDE and breeder John CRIPPS
Licenses in Europe and around the Mediterranean
Serge Escorihuela is recruited to head Star Export. Star Fruits develops materials for breeders who trust him, and grants licenses in Europe and around the Mediterranean.
Pink Lady®, an innovative model
Star Fruits implements an integrated development model in partnership with all stakeholders in the sector to share the benefits promised by a variety with exceptional potential: Pink Lady®. This is an historic first. The three directors of the southern market of France are signatories: Edenys ( www.edenys.com ) Cardell ( www.cardell.fr ) and Gerfrui.
1st Pink Cripps orchard in Europe
GIE becomes SNC
The founding members of Star Fruits transformed the company into a general partnership (SNC) to help protect the varietal heritage and license management.
Creation of the 1901 Pink Lady® Europe association law
The APLE is composed of three colleagues that work together for the promotion and development of the brand in Europe: License managers-nurserymen, producers and authorized distributors.
Star Fruits becomes a commercial company
SAS Star Fruits diffusion strives for the transmission of their varietal heritage. The historical activity of the license manager has been enriched by a management role and brand development. A team is recruited. Star Fruits is a key player in the organization of the sector.
Managing the import of Pink Lady®
Star Fruits takes the management of the import license of Pink Lady® to the European market.
Worldwide extension of Star Fruits through the creation of an international network of sub-licensees.
New brand projects
Launch of several major strategic projects: Metis®, Joya® and Opal®.
A team of 15 people
Nearly 80% of the Company’s activity is to manage the master licenses and material variety brands. The portfolio of brands for which Star Fruits ensures management is particularly rich Joya®, Pink Lady®Nectavigne ®The Sanguines® and Métis ® .