The Star Team fruits, is made up of 16 people
Technically during license management, from marketing to defending the rights of intellectual property, all are engaged in this multidisciplinary profession of varietal license management.
The company faces
Created in 1968, today Star Fruits unites 4 French nurserymen all founding members, Cros-Viguier , Nurserys of Val d ‘ Or , Toulemonde and Veauvy.
They are a license manager that operates upstream within the sector, between creator of varieties and production and trade. That is why this situation allows them to be in contact with all stakeholders , particularly in the processes sector. It is with these players that Star Fruits shares common interests. They guide the company and his members in their common commitment to the ultimate goal: create interest through innovation and continuously satisfy the customer with the quality.
Their job as license managers of trade fruit varieties is primarily a technique for the evaluation of varieties delivered by breeders or promoting material selected from the producers and technical networks. At Star Fruit, this work is conducted with the nurseries’ founding members.
The second part of the job is administrative and legal. Star Fruits manages the rights to intellectual property, patents (VOCs) or brands. As in any “soft” economy (music, literature, computer …), this means procedures, contracts, followed by licenses and legal treatment of counterfeits.
Finally, this job requires a component of the networking sector which is growing with the globalization of the economy and the “varietal genetics” integration factor in business product policies.
It is a multidisciplinary profession, from technique to marketing, which relies on specialist providers and requires a strong field presence globally. Finally, it is an occupation that requires imagination, discipline, perseverance, humility, respect for principles, loyalty and authority: it must constantly break into new spaces while staying the course in a changing environment and on a time scale that is measured by the decade! The job of Star Fruits is therefore to share its findings with the industry regarding breeding, technical and economic project consistency, meaningfulness and development.